The second my monthly-ish gig began, it got canceled for two weekends in a row.  Apparently, the back room at Back Alley is under construction, and nobody notified the back room bartender until he showed up last night at 9 o’clock.  Therefore, nobody notified Handsome Cam until he loaded his car with gear.

So I got the call, Cam all gritting his teeth like, “Hmm guess I’ll just…unpack…my car…now.” 

This is unfortunate, because just last week the three of us got together a little bit and decided to start promoting the Sunday night jams up in that piece.  It really has a lot of potential.  It’s comfy, there’s a dance floor and there’s seating.  There are anywhere from 10 to 30 people there at any given time on a weeknight, and in Austin’s warehouse district, that constitutes a party.  We have no restrictions about the music we play (the only limitation is “no Ting Tings!”).  In short, the DJs and bartender can make it whatever we want. 

It’s beautiful.  It’s everything an old schooler getting back in the game could want.

But now I have told all my friends it’s fun times, and Cam has told his friends to check it out, and Skip (bartender) has told his friends that it’s like way awesome, and there are renovations underway, and we won’t be back in the booth for two weeks.  This creates a situation.  At this point, anyone showing up on a Sunday is going to get a clear message: “Nothing ever goes on at Back Alley Social on Sundays.” 

Hopefully in a couple of weeks this post will be followed up with one titled “How to promote your DJ night out of a hole!”  Near to that time, we’ll be coming at you in 3D with a snazzy flyer and a very, very generous drink special.

"Because we do not know when we will die, we get to think of life as an inexhaustible well. And yet everything happens only a certain number of times, and a very small number really.

"How many more times will you remember a certain afternoon of your childhood, an afternoon that is so deeply a part of your being that you cannot conceive of your life without it? Perhaps four, or five times more? Perhaps not even that. How many more times will you watch the full moon rise? Perhaps twenty.

And yet it all seems limitless..."

- Paul Bowles

reading

You buy them books, and what do they do? They eat the paper!

listening

Forget about your seat -- it's the beat.

viewing

Television will make you dumb. C'mon and get stupid!

How not to promote a DJ night

The second my monthly-ish gig began, it got canceled for two weekends in a row.  Apparently, the back room at Back Alley is under construction, and nobody notified the back room bartender until he showed up last night at 9 o’clock.  Therefore, nobody notified Handsome Cam until he loaded his car with gear.

So I got the call, Cam all gritting his teeth like, “Hmm guess I’ll just…unpack…my car…now.” 

This is unfortunate, because just last week the three of us got together a little bit and decided to start promoting the Sunday night jams up in that piece.  It really has a lot of potential.  It’s comfy, there’s a dance floor and there’s seating.  There are anywhere from 10 to 30 people there at any given time on a weeknight, and in Austin’s warehouse district, that constitutes a party.  We have no restrictions about the music we play (the only limitation is “no Ting Tings!”).  In short, the DJs and bartender can make it whatever we want. 

It’s beautiful.  It’s everything an old schooler getting back in the game could want.

But now I have told all my friends it’s fun times, and Cam has told his friends to check it out, and Skip (bartender) has told his friends that it’s like way awesome, and there are renovations underway, and we won’t be back in the booth for two weeks.  This creates a situation.  At this point, anyone showing up on a Sunday is going to get a clear message: “Nothing ever goes on at Back Alley Social on Sundays.” 

Hopefully in a couple of weeks this post will be followed up with one titled “How to promote your DJ night out of a hole!”  Near to that time, we’ll be coming at you in 3D with a snazzy flyer and a very, very generous drink special.

posted on 07/27 at 03:30 PM blog • (3108) commentsPermalink

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